Clean Beauty Explained: What Is Clean Beauty?

Updated: May 29, 2021

I think most of us have already heard the “Clean Beauty” term that it became familiar. It has been discussed over the last five years, and since then, it has been a game-changer in the beauty industry. Some of the biggest names in the beauty world have switched to be clean or made a specific section for Clean products. But what is Clean Beauty?

Clean beauty products are products that cause no harm to both humans and the environment. They are very transparent when it comes to listing their full ingredients list and mostly depend on sustainable ingredients.

Are Natural, Organic, and Clean interchangeable terms?

The answer is NO. Natural, organic, and clean beauty products are totally different from one another.

Natural/Green Beauty

It identifies beauty products that contain 95% natural or nature-identical ingredients with minimal to no synthetic components. It's not as safe as it sounds. Some natural ingredients, like essential oils, are very potent that they may cause a severe allergic reaction if not handled carefully and wisely. Green/Natural Beauty is a wishy-washy definition. So be careful and check the full ingredient list of these products as they might hide a few unpleasant components in there.

Organic Beauty

On the other hand, Organic Beauty is very similar in terms of using minimal to no synthetic ingredients. However, at least 60% of the used botanical components should be organically cultivated without the use of artificial herbicides, pesticides, and fertilizers. It should be regulated by authorized certifying bodies like USDA Organic, and COSMOS to name a few.

Clean Beauty

Clean Beauty cares equally about humans and nature. These products contain sustainable, biodegradable components with minimal to no filler ingredients. They are also packed in recyclable or biodegradable packaging material.

Clean products are considered the ultimate choice that combines both science and nature since it has lots of botanical goodies along with safe synthetic beneficial components to achieve maximum results.

There are lots of taboo ingredients, however, it varies depending on each company’s standards.

Do we really need to switch to sustainable/clean beauty?

In the last few years, we have witnessed lots of environmental crises because of plastic accumulation, oil-polluted oceans, and toxic air. The polluted environment did not only affect other creatures, but it also affected us!

Humans developed more developmental & reproductive toxicities, endocrine disruption, cancers, allergies, and immunotoxicity. The situation has become so dangerous that we do need to flip the switch and choose safer and cleaner choices.

Clean at NUT Botanicals

At NUT Botanicals, we care tons about the impact of our products on both humans and nature. We're here to spread the message to switch to safer choices and encourage recycling, upcycling, and producing less waste.

Ingredients we avoid and why:

Phenoxyethanol: A carcinogen and a skin irritant that, if used in a percentage over 1%, can affect the central nervous system on prolonged exposure.

Petrochemicals (Petrolatum byproducts), liquid paraffin, paraffin oil, and mineral oil: Carcinogens that can cause hormone disruption, and pollute the water when washed off of our faces.

Bisphenol A (BPA): has possible health effects especially on the brains of fetuses, infants, and children.

Resorcinol: A skin irritant that can cause hormone disruption.

Ethanolamine Compounds: Bio-accumulate and cause organ system toxicity.

Phthalates: Reproductive-toxicant and may cause endocrine disruption, as stated by The European Commission and The European Chemicals Agency.

Formaldehyde and formaldehyde-releasing compounds: A very well-known carcinogen and a skin irritant.

NUT Botanicals is always researching for better and safer ingredients to use and cleaner solutions to offer. We are to fulfill our oath in protecting the environment, being transparent about our ingredients, as well as providing products that actually work.


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